Social-Media Marketing for Restaurants: 10 Tips

Social-Media Marketing for Restaurants: 10 Tips: "Participation in social media demands more active planning than simply ..."

Social-media networks provide quick-serves an opportunity to hear from their customers—and give them what they want.

http://www.qsrmagazine.com/articles/operations/133/backtalk-1.phtml

Taco bell Takes Heat Over "Drive-though Diet" menu

Link to my article

http://adage.com/article?article_id=141285

While the article main point is about how taco bell is taking a jab at subway's iconic Jarred effort it really shows how dieting can really create a positive or negative image in the media for your resturant . So taco bell has put seven new items and even have Ms. Dougherty to push there new web and tv infomercials. well thats all good but what has it done for there social image and how does it relate to social media. well according to zeta buzz which mines blogs, message boards and social media postings to measure buzz about a subject has found that taco bell's rating has dropped six points after launching the diet. while volume of posts increased 44 %, the tone has become more negative. Prior to launch, posts were 73% positive, putting it ahead of other chains such as Subway, Wendy's, and Domino's. Now taco bell is down to 67% and ranks below White castle,Blimpie and Arby's which rank among the lower tier. Also three words are associated with Taco bells campaign which have been fat, stop, and joke. Taco bell is still very serious about this campaign of dieting and is now using NBA's Portland Trail Blazers on board to lend credibility. The question is will it change the publics perception of taco bell to back where it once was...