The article I found puts the importance of having a strategic plan for participating in social media. It highlights important ideas to think about when a company tries to market through social media. With social websites being so popular, it is a great marketing tool for a company to use because it is free but also targets a large quantity of people. Such as any big investment, you must have a stretgic plan as to how to approach this topic. The company/business will need to appoint someone to consistently check blogs, or social networks so they can check to see how the public veiws the company. It allows for a more direct interaction to a much broader group of people. You must pay attention to both the positive and the negative aspects of being able to use social-media because it will then allow the company to respond to all comments. It will help companies realize how he public views the company and what the consumers would change about the company. With these comments, you can see how you can alter your business to address new consumer demands. As times change, so do people and their perception of companies. It is also important to use more than one method of social media. For example just simply signing up and creating posts will not be enough to catch the consumers' eye. You must be able to pull them in, with different techniques...visuals. Visuals is a great way to engage a person because they are seeing it first-hand so it gives the consumers an insider view.
While I think they brought up some good points my biggest problem is sometimes I don't feel like there really reaching out to me. If I friend them on facebook its not like they chat to me or ask me how my day was and if I would like to come over and have a drink or something. They are very good points and all but it should be about making a connection but I just don't get the contact I should on facebook or tweeter just some message they spit out. I wish they were more one on one
The article was great for people who are just starting to become involved with the social media net work. I agree that social media is becoming more and more advanced and you are not able to just have the “intern” on the blog web-site. One thing that I thought was very insightful was that you need to have a “game plan”. When you have a game plan, you are able to better react to comment made by your customer. Many of what the article had to say was very rhetorical. It seemed to just say the same thing just is different ways. Tip number 9 talked about how to react to negative criticism, and it also brought up the issue of Domino’s Pizza. The Dominos incident is always a hard problem to come back from.
The article I found puts the importance of having a strategic plan for participating in social media. It highlights important ideas to think about when a company tries to market through social media. With social websites being so popular, it is a great marketing tool for a company to use because it is free but also targets a large quantity of people. Such as any big investment, you must have a stretgic plan as to how to approach this topic. The company/business will need to appoint someone to consistently check blogs, or social networks so they can check to see how the public veiws the company. It allows for a more direct interaction to a much broader group of people. You must pay attention to both the positive and the negative aspects of being able to use social-media because it will then allow the company to respond to all comments. It will help companies realize how he public views the company and what the consumers would change about the company. With these comments, you can see how you can alter your business to address new consumer demands. As times change, so do people and their perception of companies. It is also important to use more than one method of social media. For example just simply signing up and creating posts will not be enough to catch the consumers' eye. You must be able to pull them in, with different techniques...visuals. Visuals is a great way to engage a person because they are seeing it first-hand so it gives the consumers an insider view.
ReplyDeleteWhile I think they brought up some good points my biggest problem is sometimes I don't feel like there really reaching out to me. If I friend them on facebook its not like they chat to me or ask me how my day was and if I would like to come over and have a drink or something. They are very good points and all but it should be about making a connection but I just don't get the contact I should on facebook or tweeter just some message they spit out. I wish they were more one on one
ReplyDeleteThe article was great for people who are just starting to become involved with the social media net work. I agree that social media is becoming more and more advanced and you are not able to just have the “intern” on the blog web-site. One thing that I thought was very insightful was that you need to have a “game plan”. When you have a game plan, you are able to better react to comment made by your customer. Many of what the article had to say was very rhetorical. It seemed to just say the same thing just is different ways. Tip number 9 talked about how to react to negative criticism, and it also brought up the issue of Domino’s Pizza. The Dominos incident is always a hard problem to come back from.
ReplyDelete