This article is a great example of what companies today are doing to keep up with the youth of this era and also to keep up with the new up and coming ideas. Social media outlet is not at all a dyeing fad, with the new way of searching the internet; companies are now able to keep an up to the second snap shot of what the feelings of their company are. The significance of this is now companies are able to cater to exact needs of the mass consumer with no lag. In the past it took a long time to compile the information received in a poll or survey. It has now come down to a matter of making the poll and looking at the received results. In the future I could see large chain companies being able to cater not to just the mass population but being able to centralize what they need to change about a certain region of restaurants. I have a feeling that in the near future you will see new QSR’s with a much wider menu selection. They already have been adding two restaurants together, but with all the new data, they might be just having a complete overhaul. Unfortunately sometimes the companies feel that they know best. This can be shown in the article posted earlier “taco bell takes heat over drive though”. Taco bell is just not listening to what the customer wants
In regard to this article, I feel like it goes hand in hand with the article that I posted about the 10 strategies companies should use when trying to approach the social media. In the article they too speak about the starbucks website, and how it allows for customers to directly interact with company executives. It allows executives to try and meet new consumer demands as they change over time. Being able to see exactly what customers are looking for, and what they need will allow companies to automatically change some of the negative responses of the company. It is very important to listen to both the negative and the positive because it pinpoints the strengths and weaknesses of your company. With this simple overview of the consumers' perception of a company in hand, companies will then be able to address certain demands and expectations that the consumers are looking for. The internet is becoming so popular and globalized that companies not using the internet are not capitalizing on social media. But simply signing up for a website is not enough, in my article they also speak upon the importance of engaging the consumer with new products, surveys, videos, and even contests which would try to bring consumers back to the establishment for future business.
This article is a great example of what companies today are doing to keep up with the youth of this era and also to keep up with the new up and coming ideas. Social media outlet is not at all a dyeing fad, with the new way of searching the internet; companies are now able to keep an up to the second snap shot of what the feelings of their company are. The significance of this is now companies are able to cater to exact needs of the mass consumer with no lag. In the past it took a long time to compile the information received in a poll or survey. It has now come down to a matter of making the poll and looking at the received results. In the future I could see large chain companies being able to cater not to just the mass population but being able to centralize what they need to change about a certain region of restaurants. I have a feeling that in the near future you will see new QSR’s with a much wider menu selection. They already have been adding two restaurants together, but with all the new data, they might be just having a complete overhaul. Unfortunately sometimes the companies feel that they know best. This can be shown in the article posted earlier “taco bell takes heat over drive though”. Taco bell is just not listening to what the customer wants
ReplyDeleteIn regard to this article, I feel like it goes hand in hand with the article that I posted about the 10 strategies companies should use when trying to approach the social media. In the article they too speak about the starbucks website, and how it allows for customers to directly interact with company executives. It allows executives to try and meet new consumer demands as they change over time. Being able to see exactly what customers are looking for, and what they need will allow companies to automatically change some of the negative responses of the company. It is very important to listen to both the negative and the positive because it pinpoints the strengths and weaknesses of your company. With this simple overview of the consumers' perception of a company in hand, companies will then be able to address certain demands and expectations that the consumers are looking for. The internet is becoming so popular and globalized that companies not using the internet are not capitalizing on social media. But simply signing up for a website is not enough, in my article they also speak upon the importance of engaging the consumer with new products, surveys, videos, and even contests which would try to bring consumers back to the establishment for future business.
ReplyDelete